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How to Write a Successful Book

  • July 02, 2018
  • 11:00 AM - 12:00 PM (PDT)
  • Online(PT time)
  • 4


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Program Description:

How to Write a Successful Book

Finding a Publisher Who Invests in You

This session will explore how to develop specific ideas for a book, how to write a compelling book proposal, how to take the first step to secure a publishing contract, and how and where to be published. The Focus is on developing ideas for publication, the mechanics for the writing process, and the discipline and structure necessary to have success in publishing.


  • Importance of Writing a Book
  • Finding Your Niche
    • Developing the Ideas
    • Where Do Ideas Come From
    • Idea Generation
    • Documenting the Idea
    • The Outline
  • The Need for This Book
  • Audience
  • Competition or Perceived Competition
  • Marketing and Promotion
  • The Book Proposal
  • Finding the Right Publisher
  • Writing Fundamentals
  • Managing the Process
    • Staying on Track
    • The Editing Process
    • Marketing and Promotion
    • Handling Rejection


Jack J. Phillips, PhD, the presenter of today’s webinar, has writing experience that is uncommon in a professional field. Jack has written or edited 125 books with major publishers around the world, including McGraw-Hill, John Wiley, AMACOM, Elsevier, Routledge, ASTD Press, SHRM Press, Nicholas Brealey, and Berrett-Koehler, among others. These books have been translated into 38 languages, and several have won national and international awards. In 2018, Phillips reached the remarkable milestone of writing or editing 47 books with the same publisher. 

Together with his wife, Patti Phillips, PhD, they write or edit 6 to 8 books each year to support their consulting business, yet Jack and Patti don’t use author as an occupation on their resume. In addition, they have written over 300 articles for professional publications, over 25 chapters for other books, and over one hundred case studies. They have expertise in serving as series editors for four publishers of professional business books (Elsevier, John Wiley, ASTD Press, and SHRM Press). They have self-published three books and developed an eBook with CrossKnowledge, a Wiley brand.

Jack’s vast experience and knowledge of the publishing business, including developing book ideas, writing efficiently, producing manuscripts, and promoting books, provides the spark to offer Business and Professional Writers Conferences and Business Writers Boot Camps.  These unique events are designed to support writers and aspiring authors. For more information contact Jack at

Note: Registered attendees will receive an email with a link to the webinar. If the link is not included in the initial registration confirmation, it will be sent a few days in advance of the event.

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