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Bonnie Beresford presents: The Measurement Map™: Getting Aligned to the Business

  • February 20, 2020
  • 12:00 PM - 1:00 PM (PST)
  • Online(PT time)
  • 120


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Program Description:

There is much buzz in learning circles about the need to “align with the business.”  Yet much of the buzz remains simply noise because learning leaders don’t quite know what alignment really looks like.  A Measurement Map™ is a great tool to define the logical relationships between investments in people and business outcomes.  Join us to learn how a Map depicts the causal chain of evidence between interventions and outcomes, while identifying what to measure to show impact.

The foundation of the presenter’s approach to measuring business impact is to align interventions with business results.  The output is a very visual Measurement Map™.  The Measurement Map™ has been used with Fortune 500 clients to guide their alignment and measurement activities.  It served as the foundation of award-winning quantifiable business impact studies with General Motors, Fiat-Chrysler, ConAgra Foods, and National Grid, each earning a Chief Learning Office Business Impact award.  The Map has also been central to workshops conducted at Conference Board’s Human Capital Analytics conferences.


Bonnie Beresford, an industry-recognized human capital strategist, performance consultant, and author, leads the learning and performance analytics practice at GP Strategies. With over 20 years of experience in the field, her hallmark is linking investments in people to measurable business outcomes. Her business impact work has been recognized by ATD, CLO Magazine, Training Industry, and Brandon Hall. Bonnie holds a Ph.D. in human capital management from Bellevue University and an MBA from Wayne State University. A member of the International Society for Performance Improvement, Bonnie has served on both the Michigan and the international boards of directors.

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